Welcome to the Future of Careers


A Company of One.  This is my first blog surrounding the revolutionary approach to career management I call A Company of One.  Maybe you’ve heard about Personal Branding, maybe you’ve read ME 2.0 http://www.personalbrandingblog.com/  The subject of personal branding is HOT right now.  But I believe it has to go beyond the brand.  The brand helps sell this is true, but without the product, without a real knowledge of your value and the potential market, branding is nothing more than hot air or “vapor-ware” to borrow a phrase from the software industry.  Don’t get caught building brand for a product that doesn’t exist or that your skills can’t support.  You have to be in this for the long haul.  Don’t let your career get derailed because you lied or exaggerated your abilities.  As ACOO you are responsible not only for the brand but for the products, the services and the value you bring.  Product, Placement, Position, Pricing and People…the key’s to a company’s marketing success are the same keys to your Career Success.  You are a company of one and just like a company you have products/services you provide to the marketplace and that your customer(s) are williing to pay for.  So what value do you bring?   What products or services, what skills do you possess that people or companies will find value in?  What does that mean?  An employer wants to leverage your skills to build something that they can then in turn sell to someone else.  You have to understand what value you bring before you can be successful selling your value to the market place.  What do you do better than anyone else?  What technical skills do you have?  Are you a relationship builder?  A process developer?  Are you an organizer?  Are you great with customers?  Are you a leader?  What value can you bring to an employer (your customer) that they can leverage to serve their customers?  Start asking yourself the questions that will reveal the products that you will  bring to the marketplace.  Get ready folks we are going to start a revolution.  If we all approach our work as if it is a declaration of who we are, with the intent to “serve” our custtomers, we will be a stronger community, a stronger nation, a stronger world….we will serve and in doing so, be served…jk


About John Kalusa

A Career Management Thought Leader and creator of the "A Company of 1" approach to career management, development and mastery. Revolutionizing the way we approach our careers.
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